A website is important to any company, even if it is an ecommerce website or just a regular site which shows information about the company’s services, experience, history, ways to contact, etc. Whatever its kind is, its ability to work efficiently and properly is always put on priority. Amongst tools to help a website work more productively, SEO always comes first.
SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How to optimize your site for SEO?
The first thing you must do to draw more traffic into your site is to analyze all of your website data. One piece of data by itself might not tell you anything, but when you collect lots of data, you start to notice patterns. If a few people visit your site and fail to click on your CTA, you might not have a problem. However, if a large percentage of visitors ignore your CTA, you might need to make some adjustments.
User behavior reports and Google Search Console traffic data help paint a clear picture. User behavior reports, for instance, show you how people behave once they land on your site, while GSC data tracks key metrics, such as number of sessions, number of unique sessions, bounce rate, and more.
The next one you should concentrate on is the website’s content. Let’s produce long and rich – content to attract more audiences. The optimum length for a blog content according to Buffer is 1,600 words. However, that’s just a starting point as length isn’t everything. Your website should provide the audiences much more information beyond their needs to guarantee on your page people would spend a long time to enjoy and read to the very end. If you can reach that level it means you are more likely to rank higher.
When it comes to SEO page speed up would become a big deal. If you visit a website that takes forever to load, you’ll likely click the “back” button and look for something else. Similarly, if you’re filling out a form that refuses to submit due to slow speed, you’ll eventually give up. In this case we recommend this useful tool: Google’s Page Speed Insights, which gives you valuable insight into how fast your site loads across all devices and what specific things you can fix to make your site faster.
Last but not least, the thing you should concern here is to get quality backlinks to your website. Backlinks play a major part in your SEO. These links to your website tell Google and other search engines that your site has domain authority. Search engines prefer to recommend authoritative, relevant, and trustworthy websites. So having your website linked on various other websites, increases your website’s authority with search engines. And in return, this increases your SEO.