Doing business in the IT area is having high attention from the youth especially in Game development. In the past few decades the game industry has developed strongly and stably in the market. It has brought many chances for generations to build their career, and to boost the development of the whole economy. By generating income for many people, offering job opportunities and supporting other related industries, the game development business has become an integral part of people's lives. Therefore, today let’s accompany us to find out the core of this business!
There are a lot of things that you need to do in your game development but actually you just need to focus on four most important things: Design, Develop, Maintenance, and Marketing.
Before starting with a precise project scope, you must first create a game concept and establish the pre-production details. Before you form the idea for your game you need to consider if the game concept is achievable with your team and your resources. In this phrase you should start with an objective and define the problem that you are trying to solve. Once you’ve clearly defined the problem you aim to solve, then you can look for a style of game that aligns with this objective. When you have form the idea then you should build a pre-production details, which contains:
Target audience - Understanding exactly who you are making this game for is a critical step which can be undervalued. It is better to be specific rather than vague as testing with a small but targeted group will make design iteration easier. Whilst selecting an audience that is too broad will lead to conflicting feedback and ultimately a disjointed end product.
Key Performance Indicators (KPIs) - This step focuses on real-world metrics that you care about impacting. Being specific from the beginning will help shape the design and let you know when you have achieved your goals.
Technical requirements - From the start, you should identify technical requirements and conduct research on how it will impact your project. Does it need to be compatible with various tools? Does it adhere to to proper security standards? These requirements will shape the overall design of your project, so ensure you identify them as early as possible.
In this phrase you should aim to test your ideas with the end user as early as possible to ensure that it is both fun and effective. This may mean throwing out some earlier ideas or changing your design to account for new information. This may seem like wasted work but in the long run this approach forces you to focus on creating a game that is the best fit for your target audience and sets you on the best path to reach success.
Don’t become too attached to designs from the early stages of the project, you might discover new and better versions later on! This is all part of iterative design. This can be summarized in an adaptive four-step process of Concept, Prototyping, Play-testing and Evaluation, together known as the iterative process. The stages of this process are focused on who is your intended player base, testing your game with the right players and progressively validating your design with a broader audience at every stage:
- Concept: checking on the game idea to determine what base experience will be like in the game, the target audiences and its scope.
- Prototype: making some parts of the game playable and ready for testing
- Play test: introduce potential target audiences to the prototype and gather data.
- Evaluate: Review results, make any changes or updates, and get ready for another round of prototype and play- testing.
Thirdly, Maintenance and Support:
You’ve finally finished production and launched your game! But the work shouldn't stop here. New features and content updates for your game can be distributed to your players post-release. Launching your game is a massive milestone and with that comes access to a wealth of data on player engagement and performance. Post-release development allows you to refine the game’s efficacy to maximize impact.
Depending on the type of game, you may also need to perform maintenance to keep the game working as intended. Even an offline game will require minor updates to support new hardware and software standards. This may be a comparatively small cost but should be accounted for if you want your game to have an impact for years to come.
The three most common forms of maintenance are corrective, adaptive and perfective:
- Corrective maintenance handles software and hardware updates and minor bugs, this generally happens immediately after release.
- Adaptive maintenance is when a developer has to update the game's software core to accommodate an overall system update. For example, if a new iPhone with unique dimensions is released, your game’s software might need to be updated to optimize performance.
- Perfective maintenance is the constant updating of a game over time to improve the overall impact.
Finally, Marketing and Promotion:
Depending on your project scope, the audience, and purpose, marketing may require more or less of your time, but it should be considered and planned out. Sending an email to your mailing list when the game is launched isn’t enough. Create a marketing plan with the goal of reaching and engaging your potential players, and should answer the questions: Which marketing activities are you going to focus on? What deadlines should your marketing campaigns meet? Ideally start the marketing planning early, long before the game is finished and launched. Make sure that you are promoting your game long after its release.