During processing a project together, both sides of companies have to meet an agreement in using which app to assist them contact each other, send information, and discuss easily.
In the market nowadays has many communication apps for our options, but which one ‘s suitable for us?
Firstly, we should concern about whatsapp,
Pros:
- Whatsapp’s end –to – end encryption makes it the most secure channel for businesses that need to seek or share sensitive information during conversations.
- Due to the inbuilt security, Whatsapp is a good choice for businesses catering to privacy-focused individuals.
Cons:
- As of June 30, 2019, the Whatsapp API is in limited public preview and businesses seeking access have to apply to get access to it or go through one of their API partners.
- In its present form, Whatsapp’s API offers very limited types of and is missing the ability to engage users with buttons and quick replies.
For those pros and cons it’s ideal for: Businesses that fall under Banking, Insurance, Health, and Luxury Concierge industries as they are all prone to exchanging sensitive information with their customers.
Secondly, let’s consider about Telegram
Pros:
- Telegram is leading the pack when it comes to communities and group conversations, both of which are great for engagement and retention.
- A business can create a virtual notice board and bring users together to facilitate discussions and gather feedback.
Cons:
- Telegram users are known to be spread over a few countries, limiting its reach only to users from those. As per Google Play’s numbers, Telegram is one of the top communication apps in Belarus, Brunei, Cambodia, Germany, Iran, Italy, Kazakhstan, Kyrgyzstan, Russia, Singapore, Spain & Uzbekistan.
- Telegram bots, which a lot of businesses use, have been found to have security flaws and vulnerabilities, making them unsuitable to businesses who actually care about customer privacy.
This app is ideal for any business looking to build a community and engage people in countries where Telegram is popular.
Thirdly, How about VIBER?
Pros:
- Viber is ideal for businesses to send transactional messages as it can target customers using phone numbers. For businesses, this turns out to be much cheaper than delivering messages over SMS.
- Viber has over a billion users and receives a fourth of its traffic from Ukraine and almost a fifth from Russia, making it the ideal choice for businesses looking to engage users from those countries
Cons: Viber Service Messages allow only text with a button and an image; nothing else.
Viber for businesses offers all features that other messaging apps do — end-to-end encryption to ensure privacy, a plethora of messaging formats as well as the ability to create bots. Therefore, it is an ideal choice for businesses catering to users from Ukraine and Russia where almost half of Viber’s user base resides. Vietnam, Belarus and Bulgaria are the third, fourth and fifth respectively on the list of countries with the most Viber users.
Fourthly, WECHAT
Pros:
- One word — China. Businesses looking to serve Chinese users cannot ignore WeChat which boasts over one billion monthly active users.
- WeChat’s mini- programs allow businesses to create mini-apps within its thriving ecosystem to offer all kinds of services. Users are able to not only communicate with businesses but also easily transact with them.
Cons:
- Currently, WeChat’s reach beyond China is negligible, forcing businesses to adopt different channels to communicate with users from different regions.
- Businesses have to follow WeChat’s rules that are modified regularly. For instance, Service accounts on WeChat are allowed to send just 4 broadcasts per month.
So, WeChat ‘s not just ideal but a must for businesses that wish to cater to users in China.
Last but not least, SKYPE
We can’t deny that SKYPE is currently the one of most popular messaging apps that is widely used in the world for its amazing features and advantages. For instance, available screen sharing options, reliable service that offers 24/7 contacts, incredibly easy to install, allows for a group call without the need for group features, offers a secure calling experience, and so on.
However, beside its bright side it also has some backwards like: It offers little or no access to emergency services, it is unable to replicate what a real face-to-face interaction entails, no language translation services, and background noises are picked up rather easily during skype call.
Hope that from all above information, you can easily make up your mind to choose the most suitable messaging app for your business.
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