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We all recognize the essentiality of apps in our lives as well as their benefit to the users, that’s why app development is an integral part of the whole economy development. It's apparent that apps gain a big potion in the computer science industry but with the unrest developing in the whole economy and IT area, which strategy should we follow to help our app product survive and create a big hit in the market? This is also the question that many people are thinking about. As we know that rapid changes of technology comes along with higher and higher demands from customers to our product. Therefore, there is only one solution that is we must follow the change of the market and customers’ taste to make our product meet their requirements. Let’s see what trends are now in the market for mobile apps development:
Internet of Things (IoT) App Integration:
The IoT is far from a new concept. But the rise in mobile penetration across a broad range of sectors and categories has created seemingly endless opportunities for the Internet of Things. People have grown accustomed to using technology to improve their everyday life. The IoT describes the growing network of devices connected to the Internet, providing convenience and automated control to consumers. Smart home technology is a perfect example of the rise in IoT and mobile app development. Mobile apps can be used to adjust the thermostat in a house from a remote location, lock or unlock a front door, and connect to home security systems. Refrigerators and other household appliances can also be connected to mobile apps. The global Internet of Things market is expected to reach $318 billion in 2023 so IoT has high potential to bring lots of profit to its owner.
Apps For Foldable Devices
It feels like a very long time ago, but one of the first mobile phones was a flip phone. Mobile phones have clearly changed over the last decade. Touch screens with one or no buttons have taken over the market. But over the last couple of years, foldable devices have begun making a comeback. 2019 saw the release of foldable devices like the Samsung Galaxy Fold, the Huawei Mate X, and the new Motorola Razr. These smartphones fold to compress or expand the screen size based on user preferences. For example, a user might make a call with the device closed, but watch a video on a larger screen by unfolding the device. From an app development perspective, resellers and content creators need to account for these devices when building or updating an app.The idea is that an app should seamlessly adjust its display as the screen folds or unfolds. According to a 2019 study by USA Today, 17% of iPhone users and 19% of Android users are excited about buying a phone with a foldable design. According to Statista, roughly 3.2 million foldable phones were shipped in 2019. This forecast is expected to reach 50 million units by 2023. This will obviously be a big year for foldables, which means app developers must plan accordingly.
Development For Wearable Devices
Wearable technology has been trending upward for years now as well. This isn’t necessarily a breakthrough in the market. We’ve seen smartwatches, trackers, and fitness bands for a while now. But wearable devices have yet to reach their full potential. According to the report of eMarketer about the penetration of wearables in the United States from 2017-2022 we can easily see that while there is not a staggering jump year-year-over year, the growth is still steady. The wearables trend has changed and will continue to change the way that mobile apps get developed. In 2023, more mobile apps will be made with wearables in mind. Users will be able to download tens of thousands of apps directly from their wrist. We’re just beginning to scratch the surface with wearables and mobile app integration. The coming years will be exceptionally progressive in this category.
Mobile Commerce
We can’t make a list of 2023 app trends without mentioning mobile commerce. This trend has been dominating 2021, 2022, and will continue to thrive in 2023. It seems like everyone is leveraging mobile apps to increase revenue. From large retailers to individual content creators and personal brands, there is plenty of money to be made in this space. Mobile ecommerce functionality is a top feature for mobile app resellers to showcase during client pitches. It seems like every day another business is launching an app to drive sales. In 2021, more than 72.9% of total ecommerce sales came from mobile devices. Apps play a significant role in the current and future success of mobile commerce. This figure is continuously developed in 2022 so apparently 2023 will continue to be a big year for ecommerce app development.
Mobile Wallets and Mobile Payments
Mobile wallets like Apple Pay, Google Pay, and Samsung Pay are trending upward. According to a recent report, there was $6.1 billion worth of transactions from mobile wallets in 2019. This is expected to reach $13.98 billion by 2023. In short, the mobile wallet market should double in the next two years. Smartphone users are slowly but surely adopting mobile payments. They’re even leveraging app functionalities for payments on connected wearable devices. In the coming years, all the mobile apps out there need to account for mobile pay. Mobile wallets must be taken into consideration for app development in 2023. Wallet integration should become a standard feature for every app that processes transactions. Currently, that’s not the case. But the mobile wallet penetration rate in apps will grow significantly in the coming years.
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