A nice website would bring much benefit to your business for sure, and it would not only represent your brand, but also a useful tool to attract new customers. That is why web development holds a big potion in the computer science industry. In this article we will talk about a very important aspect in web developing that is web design. Web design is the task which is responsible for the visual look of a website and the functionality from a user’s perspective. It’s absolutely not a simple work at all as there are some common mistakes to avoid that all web developers may make during the designing process.
Every website should be accessible to a wide range of users. It means it will be available to access in various devices. When designing a web, designers need to take into consideration what the website will look like across a range of devices such as smartphones and Internet browsers. It is also important to make sure that the site can be accessed by other operating systems. For example, Microsoft’s Internet Explorer doesn’t run on Mac or Linus therefore users should be able to access your website via both Google Chrome and Mozilla Firefox as well.
Disorganized content layout
Content is what drives traffic to your website. If the content on your website is disorganized, messy and not labelled properly then it will be hard for your users to find the information that they are looking for. You also need to take your audience into consideration. If a user happens to be visually impaired, does your website design reflect this? Does the font size on your site change if a user changes the text size from medium to large?
Users must be able to find their way around a website easily. It must be intuitive and consistent throughout the website. If users can’t find what they want in less than three clicks then it is very likely that they will leave your site immediately. If a user is looking for something that is hidden on your website among a number of webpages then a search box would be useful. Google provides a service that allows you to create your own custom search engine on your page.
Inconsistent website interface design
The look and feel of a website should be consistent across all pages of a website in order to promote user functionality and brand image. Otherwise, an inconsistent design can cause users to feel that they can’t relate to the brand.
A non-responsive website
In a society where users access and interact with organisations across a wide range of touch points and devices, having a non-responsive website is an obstacle to reaching a wider audience. As of April 21st 2015, Google launched an updated algorithm that penalises websites if they are not mobile friendly.
SEO Unfriendly – If your website doesn’t include the basics such as site map, concise and relevant content and use of standard markup tags that are recognised by search engines, it could make it hard for users to find you in search engines.
No calls-to-action (CTAs)
Placing CTAs on your website encourages users to contact and interact with your organisation. This is a great way for encouraging users to build a relationship with you. These CTAs need to be appropriate for the level of engagement you want from your users. Always include at least one CTA on each page of your site. In terms of measuring interaction with your website, Google Analytics allows you to utilize CTAs and track them in order to observe your return on investment (ROI).
All links that are placed on your website should be working and lead to an appropriate landing page. Broken links can make your website look unprofessional, cause frustration and undermine the confidence of your users. Ensure that any link present on your website is highlighted and easily visible to your users.